Yum Yum Truck | Brand Identity

Malana Bryant

Brand Designer
Graphic Designer
Content Creator
Adobe Illustrator
Adobe Photoshop

About

The Yum Yum Truck is more than just a food truck—it's a vibrant, unforgettable experience where Asian street food meets a lively, laid-back atmosphere. Imagine your brand telling a story without saying a word—that’s the power of The Yum Yum Truck’s brand identity. Through a bold and cohesive visual identity, Yum Yum Truck captures the essence of delicious, no-frills Asian junk food, perfectly paired with refreshing beers and a welcoming vibe. Every element, from the playful logo to the striking color palette, works together to create a memorable image that stands out on the street and lingers in the minds of customers. The Yum Yum Truck is all about bringing good food, good drinks, and great vibes to life through a brand that’s instantly recognizable and undeniably fun.
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