Powder Puff Collection - Branding & Web
Leslie Flournoy
Branding and a website for an e-commerce retailer.
Powder Puff Collection is a luxury winter accessory brand based out of Jackson Hole, Wyoming. Drawing inspiration from vintage ski photography and the unique shape and colors of the neck warmers, I created a wordmark, icon, typography system, and overall look-and-feel for the emerging brand.
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Posted Mar 18, 2025
My role was to lead the design and execution of the project, from logo design and product packaging, to web design.
