Many investors dislike the Freemium business model. They view it as an indication of the lack of a marketing strategy, and too often it is just a way for the entrepreneur to postpone figuring out how to sell the product. The Freemium business model works, but like most things, it works under a select set of conditions. What can be concluded is it works when the product is a widespread technology whose use is desired by the masses. While we have all heard that the world has become one of niches, these small, specialized markets cannot support a viable business when only pennies of revenue per customer can be generated. A revenue mix is needed to create a sustainable business – subscriptions, advertising,
technology licensing, merchandise, and other related services.