Short Film Edit | #thinksmart Digital Campaign

Stewart Read

#thinksmart

Watch on YouTube

Roles: Editor/Director

The Brief

Edit a high-energy youth culture short film that delivers the message to "think before you act" in a playful, engaging way for urban audiences.

The Process

I created a dynamic, fast-paced edit synchronized precisely to a classic music track, establishing a rhythm that captures the emotional highs and lows of our protagonist's journey.
Filming in East London provided authentic urban backdrops that I leveraged through quick cuts and creative transitions.
I balanced raw street energy with cinematic techniques to maintain premium production value while keeping the style relatable for younger viewers.

The Outcome

My editing produced a punchy, visually striking film that effectively communicates its message without feeling preachy.
The finished piece showcases my versatility as an editor who can move seamlessly between luxury brand work like the Dorchester Collection and edgier content for younger audiences.
This demonstrates my ability to adapt editing styles to reach different demographic targets while maintaining high production standards across diverse projects.
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Posted Apr 22, 2025

Personal passion project to demonstrate Youth culture/fashion credibility. I was editor, director, and DOP on this film.

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