Case Study / AI App

YouTube is overflowing. 4-hour podcasts, endless lectures, 500+ hours uploaded every minute. You get the drift. Lookie cuts through the noise. AI-powered summaries, translations, and instant insights—saving users hours every week. We partnered with Lookie to build brand awareness and drive app downloads.

Brand Design, Marketing Strategy and Visual Identity

Social Media Content, Videos, Website and Blog Content

Brand Voice Development and Copywriting

Multichannel Adaptations

Lookie had the innovation and brand vision but lacked visibility.  AI fatigue and market noise made it hard to get the signal across. Sharp, relatable storytelling and a growth strategy that resonates with an urban, tech-savvy audience was needed to lock down the product-market fit..

We framed Lookie AI as a powerful learning tool for efficient learners, highlighting pain points, key benefits and real-world use cases. To maximize engagement, we strengthened Lookie’s brand with bold, quirky design, playful messaging, social proof and meme-worthy content.

Increased brand awareness supporting KPIs across the board. Targeted messaging and vibrant content solidifying Lookie’s positioning as the go-to AI solution trusted by students, creators, and professionals alike.

We’re building a foundation for long-term loyalty and user advocacy. In the AI space, quality and authenticity always win. And now, thanks to a strategic content growth engine, YouTube learners and podcast lovers know how to win with Lookie.