Case Study / Security App

Encryption isn’t a luxury anymore, especially in the high-stakes world of crypto, where billions are lost annually to security flaws. Cryptique is a Singapore-based startup bringing AI-powered encryption to safeguard data, files and crypto wallets.

Brand Design, Marketing Strategy and Visual Identity

Social Media Content, Ad Creatives, Website Content

Premium Typography, Pitch Decks and Presentations

Brand Voice Development and Copywriting

Multichannel Adaptations and Strategic Posting Schedule

Our digital identities and assets are constantly at risk. Cryptique’s tech-savvy audience values innovation but demands transparency. We began formulating a compelling lifestyle proposition to reflect their commitment to privacy, overcome skepticism and build trust.

We created a strategy rooted in key data points and a unified visual style to better connect Cryptique with its audience. Custom themes were designed to showcase Cryptique's story and standout features. The messaging focuses on educational insights and current social trends, helping Cryptique grow on multiple channels.

A growing brand presence. Triple digit increase in app downloads. Many hours of work and thousands in marketing dollars saved for Cryptique monthly.

Our tailored growth marketing solution helps Cryptique drive conversions and strengthen brand reputation. With a consistent brand presence, Cryptique attracts investors, tech-savvy users and crypto enthusiasts alike.