AI Real Estate SaaS| UI Design + Illustration + Custom Web Dev

# Case Study: Transforming the Ask Vinny Website

## Project Overview

Client: Ask Vinny (Backed by VC Antler)

Project Type: Website Revamp

Scope: Custom UI Design on Figma and Web Development on Framer with Custom Animation

In a world where first impressions matter, Ask Vinny sought to revamp its online presence to better showcase its innovative AI-driven property maintenance and management services.

The goal? To create an engaging, user-friendly landing page that not only captivates visitors but also clearly communicates the unique value that Ask Vinny brings to its clients.

A Collaborative Beginning Understanding that a successful website begins with a strong foundation, we started the project by establishing comprehensive brand guidelines.

This ensured that every design element resonated with Ask Vinny’s identity and mission.

Our next step involved developing a clear site map, paving the way for a thoughtful landing page outline tailored to meet the needs of potential clients.

Hero Section - A visually striking introduction featuring captivating images or video, paired with a compelling headline designed to grab visitors' attention immediately.

Platform Overview - Introducing Ask Vinny: A concise, engaging description of the service and its core purpose. - Key Benefits: Highlighting the advantages of using Ask Vinny, enticing potential users to explore further.

Platform Modules - Informative sections detailing the various features and functionalities of the platform, showcasing how it stands out in the property management landscape.

Use Cases - Real-world applications of Ask Vinny, illustrating its practical benefits and effectiveness in property maintenance.

Pricing - Transparent pricing options that facilitate informed decision-making, ensuring visitors understand the value they receive.

FAQ (Frequently Asked Questions) - A dedicated section addressing common inquiries to enhance user understanding and alleviate any concerns potential clients may have.

Client Testimonials and Success Stories - Featuring genuine feedback from satisfied customers to build trust and credibility, reinforcing the platform’s effectiveness.

Call to Action - Encouraging visitors to request a demo or contact for more information, driving engagement and conversion with clear next steps.

With the outline finalized, we have competed the wireframing and UI Design phase.

This crucial step involves creating low-fidelity designs that focus on functionality and flow, ensuring that the user experience is intuitive and seamless.

I believe that a well-structured wireframe is the backbone of a successful design, allowing us to refine and optimize the layout before progressing to high-fidelity designs in Figma.

At the heart of my design philosophy is a commitment to collaboration and communication.

I prioritize our clients' visions and goals, actively involving them in every stage of the design process.

My approach ensures that the final product is not only visually appealing but also strategically aligned with the client’s objectives.

Once the wireframes receive approval, we will transition into high-fidelity designs and web development on Framer. I will incorporate custom animations that enhance user engagement while maintaining a focus on clarity and functionality.

I understand that the right animations can elevate a website’s appeal, making the experience memorable without overshadowing the content.

Revamping the Ask Vinny website is more than just a design project; it's an opportunity to redefine the brand's online presence and connect with its audience meaningfully.

By focusing on clarity, engagement, and functionality, I aim to position Ask Vinny as a leader in the property maintenance and management sector.