The Buddy Group: 20th Anniversary Animation Campaign
Jackson Rane
The Buddy Group: 20th Anniversary Animation Campaign
How do you celebrate a creative agency’s 20-year legacy of storydriven success while setting the stage for impactful projects to come? How about a multimedia animation that pays homage to past client projects with the same dynamism, thoughtfulness, and storytelling ability that has guided The Buddy Group to its 20th anniversary milestone? This intro animation serves as a visual hallmark of the agency, used as an intro bumper for their 2025 social campaign and business development videos.
All 22 Brands (The Buddy Group Included) in Sequential Order
The challenge? Branding a branding agency--it's just as meta as it sounds. To celebrate their 20th anniversary in the branding industry, The Buddy Group commissioned me to plan an animated intro campaign to add to the front of existing TBG video content and future content to be produced through 2025. Through meticulous storyboarding, brand research, and company brainstorming sessions, I produced a multimedia animation paying homage to over 20 of The Buddy Group's past and current clients: McDonald's, NBCUniveral, Hasbro, Virgin Voyages, etc. One of the bigger hurdles to jump with this animation was bridging the visual language and identity of each individual brand with a cohesive story and dynamic TBG-inspired through line. The solution? Visual continuity established through a continuous logo evolution and animations that interact with each other rather than acting as discrete parts of a whole.
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Posted Mar 21, 2025
Social campaign celebrating branding agency The Buddy Group's 20th Anniversary by spotlighting client projects through a multimedia logo evolution animation.
Likes
1
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11
Timeline
Jan 31, 2025 - Mar 9, 2025
Clients
The Buddy Group
