Lush Glam Brand & Web Design
Silvia Auralia
Brand Designer
Web Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Figma
Brand Identity Design & Art Direction
Gracia wants to rebrand their luxury clothing brand with a unique aesthetic that combines elements of the 1950s and 1980s. They want the brand to have a distinct look and feel that will resonate with their target audience of confident and edgy women who love to make a statement with their fashion choices.
Location: Los Angeles & NYC
Photography: © Fanette Guilloud
Target Audience
Confident and edgy women who want to make a statement with their fashion choices
Women who are interested in vintage and retro aesthetics
Women who appreciate high-quality, luxury clothing
Tone of Voice
Bold and edgy
Confident and empowering
Playful and fun
Key Design Elements
Retro-inspired typography
Bold and playful colors, such as bright pinks, blues, and yellows
A mix of patterns and textures, including polka dots, stripes, and animal prints
A nod to 1950s and 1980s fashion, such as high-waisted pants, oversized blazers, and statement accessories
An overall aesthetic that feels both vintage and modern
Email Newsletter Design
Email Newsletter
Web Design
Web Design Demo
Social Media
Social Media Preview
Packaging & Brand Collateral
Business Card
Packaging Box
Packaging Bag
Store Collateral
Shopping Tag
Shopping Bag
Store Collateral
Merch
