"Hey Beauty!" Package & logo designed to stand out in

Karina Loboda

Graphic Designer
Logo Designer
Packaging Designer
Adobe Illustrator
Adobe Photoshop
Google Drive
Hey there, as a freelance graphic designer with a branding specialty, I am excited to share a recent project I worked on: Hey Beauty Packaging.
Goal:
The goal of the project was to create packaging that elevated the aesthetic appeal of the products, making them stand out on the shelf and creating a unique and memorable experience for consumers.
Visualisation
Visualisation
Approach:
To achieve this goal, I worked closely with the client to understand their brand identity and product line. Using my branding expertise, I developed a design language that was consistent across all product lines, while still allowing for unique variations to capture the essence of each individual product.
I used a mix of textures, colors, and shapes to create visually stunning packaging that would draw in and engage the viewer. I paid close attention to the details, ensuring that each package was not only beautiful, but also functional, protecting the contents of the product while creating a meaningful experience for the customer.
Beauty blender package
Beauty blender package
Result:
The result was a set of stunning packages that captured the essence of the brand and the products. The designs were well-received by the client and their customers, and the packaging helped to increase brand recognition and customer engagement. The project was a testament to the power of creativity and design in transforming ordinary objects into something truly extraordinary.
All packages with new design
All packages with new design
Overall, Hey Beauty Packaging was a project that allowed me to showcase my branding expertise and graphic design skills. It was a pleasure to work on a project that not only met the client's goals but also created something beautiful and memorable for the customers.

2022

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