Aurelia Skin — Lifecycle Email Marketing System

Aurelia Skin needed a full-funnel digital marketing system, not just pretty emails. The project required building everything from brand positioning and audience research to lifecycle automation and conversion-focused creative assets, all connected by a cohesive strategy designed for long-term growth.

Defined the brand's positioning within the beauty space through audience research, messaging frameworks, and competitive analysis. Every design decision was anchored to strategic marketing objectives rather than aesthetics alone.

Built a structured content strategy spanning awareness to conversion. This included content pillars, campaign planning, and creative assets designed to move customers through each stage of the funnel.

Designed branded email templates and built lifecycle automation flows: welcome series, engagement sequences, and conversion campaigns. Customer segmentation ensured the right message reached the right audience at the right time.

Created KPI dashboards for performance tracking and revenue attribution, giving the brand clear visibility into what's working and where to optimize.

Delivered a complete brand and marketing ecosystem: visual identity, content strategy, email automation, and performance analytics, all built as a single integrated system designed for scalable, measurable growth.