I joined the Concorde team to lead the brand design from the earliest concept through to launch. The brand needed to appeal to the emotions of a pilot, striking a balance between a passion for adventure and mid-century nostalgia for the golden years of aviation.

Unique design elements include "postcards" to communicate the brand journey, boarding pass-inspired membership tier cards and stylized illustrations to answer common user questions. These elevated skeuomorphic elements extend to all brand collateral, printed materials and email + social campaigns.