Concorde | Brand, Web Design
Concorde is a New York-based aviation startup founded and designed by pilots, for pilots.
I joined the Concorde team to lead the brand design from the earliest concept through to launch. The brand needed to appeal to the emotions of a pilot, striking a balance between a passion for adventure and mid-century nostalgia for the golden years of aviation.
Unique design elements include "postcards" to communicate the brand journey, boarding pass-inspired membership tier cards and stylized illustrations to answer common user questions. These elevated skeuomorphic elements extend to all brand collateral, printed materials and email + social campaigns.
Graphic Reference
Historical references sourced in physical and digital archives as early brand touchpoints
Imagery Reference
My personal film photography and archival images informed the look and continued through to the final site
Illustration Reference
1970s FAA safety publications served as reference for website illustrations
Check out the live site:
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Posted Sep 9, 2024
Ground-up brand kit and website for NY-based aviation startup
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