Created valued business partnerships and proactively identified strategic opportunities for advertising initiatives. Through this I led the commercial brand strategy of GQ Australia which involved creative ideation, pitching and producing commercial campaigns. I partnered with the sales teams to generate client revenue, leveraging assets from News Corp Australia’s portfolio to deliver clients’ marketing, campaign and business objectives and priorities.

I also created and facilitated client workshops to enable strategic conversations that uncover client marketing and business problems that News Corp Australia can help solve. Through this I develop strategic frameworks for a range of client categories, budgets and target audiences.

Clients included - PVH, Ralph Lauren, Omega, Lexus, Heineken, Barry's Bootcamp, and more.