Humdov is a software company that builds tools like CMS, donation systems, and social networking apps to help churches and ministries manage events, receive donations, and connect with members and believers worldwide. My role is to design a website that clearly showcases their products and enables smooth user onboarding

Project Description:

Churches and ministries often struggle to efficiently manage events, handle donations, and maintain meaningful engagement with their members in a digital space. Humdov offers software tools to solve these challenges, but lacks a clear, user-friendly website that communicates its offerings and supports easy onboarding.

My task is to design a website that effectively presents Humdov’s products and simplifies the onboarding process for new users.

Scope: Evaluate the usability of HumDov’s marketing website in communicating its product offerings and supporting user onboarding.

Clearly explain HumDov’s products and benefits

Encourage demo requests or user sign-ups

Support easy onboarding and app discovery

Build trust through testimonials, ratings, and content

Start at homepage: Summarize what HumDov offers and state its main benefits

Find details on content management (CMS) features

Locate information about the donation system and donor management

Identify how the mobile/social app works and how believers use it globally

Find and use the "Request Demo" or contact support call-to-action

Understand pricing or next steps; locate app download options

I conducted moderated in-person sessions with 8 participants (tech-savvy and less tech-savvy users)

Asked participants to think aloud while navigating

Timed each task and noted any points of hesitation, confusion, or drop-off

After tasks, I administered a brief System Usability Scale survey to gather open‑ended feedback

Indicate next steps after demo request

Clarity Drives Conversion Users are more likely to engage when product offerings are clearly explained with real-world context (e.g. showing how a CMS or donation system works for ministries).

Onboarding Is Part of UX Designing beyond the interface into the user’s first week of usage helps reduce drop-off and builds long-term trust and adoption.

Consistency Builds Trust A consistent visual language, clean layout, and polished content signal reliability, especially important when targeting faith-based organisations.

Design for Diverse Digital Maturity Since some churches are more tech-savvy than others, onboarding should be flexible: offer both guided demos and self-serve options.