AI Brand Launch Video – JP Moregain (Community Token Project)
Goal:
Develop a high-energy launch video for JP Moregain, a community-driven token project within the Web3 ecosystem, designed to capture attention and generate early momentum.
The challenge was to create a piece that balanced humor and cultural relevance — typical of meme-native crypto communities — while maintaining a polished, high-production aesthetic.
Instead of leaning into low-effort meme visuals, the direction focused on: