Performance-Driven UGC Video Editing

This work represents a general showcase of my experience as a UGC and performance-focused video editor, rather than highlighting specific deliverables.

I have over 3 years of experience editing UGC and paid ads for Meta platforms, collaborating with more than 50 brands across different industries, including e-commerce, health, finance, and digital products.

My editing approach is rooted in performance. I focus on retention, pacing, clarity of message, and conversion-driven structure, ensuring each video is optimized for how people actually consume content on feeds.

I’ve worked across multiple UGC formats such as testimonials, product demos, skits, problem-solution ads, and founder-led content, adapting the edit style based on the brand’s goals, audience awareness level, and funnel stage.

Rather than relying on flashy visuals alone, I prioritize strong hooks, clean storytelling, intentional subtitles, and rhythm that keeps viewers engaged from the first second to the CTA.

These samples are meant to illustrate my overall editing mindset and versatility. The core value I bring is understanding how to turn raw UGC footage into clear, engaging, and high-performing ads that drive measurable results.