The redesign of the IKEA logo is a creative endeavor driven by passion and a desire to explore design possibilities. This brief outlines the reasons behind this project and the process undertaken to breathe new life into one of the world’s most recognizable brands.

1. The Inspiration:

• IKEA is known for its minimalist, Scandinavian design aesthetic. However, as design trends evolve, it’s essential for iconic brands to stay relevant.

• Inspired by the ever-changing design landscape, the redesign aims to preserve IKEA’s core values while injecting a fresh perspective.

2. Goal and Objectives:

• The primary goal is to create a logo that reflects IKEA’s commitment to affordability, sustainability, and innovation.

• The logo should remain instantly recognizable to existing customers while appealing to a new generation of consumers.

3. Research and Analysis:

• Extensive research into IKEA’s history, values, and design philosophy was conducted to understand the brand’s essence.

• Analysis of contemporary design trends, color psychology, and competitor logos helped inform design decisions.

4. Design Process:

• Simplification: The redesign process began by simplifying the existing logo, removing unnecessary details, and streamlining the design.

• Color Palette: A modern, vibrant color palette was chosen to evoke a sense of energy and creativity while still paying homage to IKEA’s Swedish roots.

• Typography: A custom typeface was developed to give the logo a unique and timeless quality.

• Iconic Symbolism: The redesign includes a subtle, symbolic element that represents IKEA’s commitment to sustainability and environmental responsibility.

5. Iteration and Feedback:

• Multiple design iterations were created, with feedback sought from fellow designers and potential consumers.

• Feedback was used to refine the design, ensuring it resonated with the intended audience.

6. Final Result:

• The final redesigned logo maintains the spirit of IKEA’s heritage while embracing a more contemporary and eco-conscious approach.

• It reflects the brand’s adaptability, innovation, and continued dedication to providing affordable, sustainable furniture solutions.

7. Conclusion:

• This passion project showcases the potential for design to evolve while honoring a brand’s legacy.

• The redesigned IKEA logo aims to inspire dialogue about the intersection of tradition and innovation in the design world.