Built with Instant
2 foldie bags for 1
Joe Egan
Following an extensive CRO diagnostic, this brief wanted address trust issues that were revealed through User Testing, as well as scroll depth and engagement issues with the product page.
We created a longer form Landing Page and encouraged engagement, tightened up the promotion mechanic, highlighted social proof and improved the mobile UX.
The result was a 19% increase in profit per visitor.
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Posted Oct 15, 2024
The Foldie® is a super convenient foldable travel bag. It folds up to a tiny pouch and expands to a full-on travel bag with enough packing space for any trip. …
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