Wood Oven - Brand Identity Design A rustic soul, baked to perfection. Wood Oven is a pizza restaurant that brings back the charm of traditional, wood-fired cooking with a focus on rustic, artisanal flavors. The brand identity was crafted to reflect the warm, grounded essence of the restaurant -inspired by the textures of aged wood, the glow of fire, and the simplicity of honest ingredients. From the logo to the packaging and in-store elements, every detail is rooted in authenticity. The typography is bold yet organic, evoking a handcrafted feel, while the earthy color palette mirrors the natural tones of fire-baked crust, smoked herbs, and timber interiors. This identity invites customers into a space that feels both timeless and comforting a reminder that great pizza is made not just with technique, but with soul.