Working with Urgent Dental Care Clinic (UDCC) was more than a project—it was a passion-driven collaboration to redefine emergency dental care in the US. As the very first clinic to provide treatment without regard to insurance status, UDCC needed a brand that resonated with compassion and professionalism.

My task was clear: create a visual identity that not only captured UDCC’s mission but also spoke to their commitment to inclusivity. We aimed to design a brand that would stand out in the healthcare industry while embodying their core values.

Utilizing Adobe Illustrator, Photoshop, and InDesign, I meticulously crafted a logo that symbolizes urgency and care. The color palette—soothing blues and reassuring greens—was chosen to evoke trust and approachability. From brochures to posters, every piece of print material was designed to inform and educate, ensuring UDCC’s message reached every member of the community.

Through collaborative workshops and iterative design processes, I developed not just a logo, but a comprehensive brand guide that positions UDCC as a beacon of care in emergency dentistry. This guide ensures consistency across all platforms, reinforcing UDCC’s commitment to excellence and accessibility.

Since launching their new identity, UDCC has gained increased visibility and trust within the community. Patients now recognize them as a reliable partner in dental emergencies, regardless of their financial situation.

Partnering with UDCC on this project has been incredibly fulfilling. Together, we’ve crafted a brand that not only reflects their values but also amplifies their mission to provide urgent dental care to everyone. As UDCC continues to grow, my dedication to supporting their vision of accessible healthcare remains unwavering.