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Project Overview
FitScript, led by Michael Morelli, needed a premium digital presence to promote fitness coaching and client acquisition. I designed and developed both the homepage and a dedicated funnel landing page optimized for conversions.
Key Contributions
Homepage: Designed and developed a premium homepage to establish brand authority, highlight FitScript’s positioning, and guide visitors toward the funnel.
Funnel Landing Page: Built a conversion-focused landing page that presents the coaching offer, integrates testimonials, and drives signups with strong CTAs.
Conversion Optimization: Applied CRO strategies with clear CTAs, persuasive copy, and responsive layouts.
Responsive Development: Ensured seamless performance across desktop, tablet, and mobile.
Results
Delivered a modern homepage that elevated brand presence.
Designed a high-converting funnel landing page that increased signups.
Created a scalable design system for future campaigns.


Home Page

Sales Funnel

2 likes · 12 views · Jan 9, 2025
Designed and developed FitScript’s homepage and a funnel landing page with CRO-focused layouts to boost brand authority and drive coaching signups.
Timeline
Sep 29, 2024 - Oct 18, 2024