Youthpreneur Financial Eduhub Branding
Dennis Kanife
ABOUT THE BRAND
Youthpreneur Financial Eduhub is an educational platform that seeks to create a future where financial literacy is a fundamental part of every individual's education, leading to improved financial well-being, greater fulfillment, and increased wealth accumulation.
PROJECT OBJECTIVE
1. To evaluate the brand values, personality and translate these traits into a visually appealing logo design.
2. To skillfully select a perfect color combo and fonts that communicate the brand personality.
CREATIVE SOLUTION
1. Create a visual expression that ties together the client's emotions and the company message..
2. Create an identity that visually communicates the strength of the name of the brand.
LOGO GRID
A logo grid, also known as a logo grid system, is a structured approach to designing a logo. It involves creating a set of guidelines and a framework to ensure consistency and balance in the design. The purpose of a logo grid is to provide a strong foundation for the logo design process, helping designers create visually appealing and cohesive logos.
COLOR PALETTE
The color palette stage in a logo design process involves the selection and refinement of colors that will be used in the final logo design. The choice of colors is a critical aspect of logo design as it can evoke emotions, convey brand personality, and create a memorable visual identity.
The goal was to select colors that not only resonate with the brand but also communicate effectively to the target audience, leaving a lasting impression and reinforcing the brand's identity. From market research and brand personality, the color purple stood out as a pointer to what the brand offers.
TYPOGRAPHY
The typography stage in a logo design process involves the selection, customization, and arrangement of typography (fonts and lettering) for the text elements within a logo. Typography plays a significant role in conveying the brand's personality, values, and message.
BRAND EXPRESSION
The brand expression stage in a logo design process involves the practical implementation of the logo across various touchpoints and mediums to ensure consistency, versatility, and effectiveness. This stage is crucial to ensure that the logo works well in real-world scenarios and maintains its impact across different contexts.
CREDITS
Brand Identity Design: Dennis Kanife
Creative Direction: Dennis Kanife
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Posted Jul 23, 2025
This was a branding project done for a financial education brand that trained youths on financial literacy.
