This commercial was created to support the launch of 99 Ranch Market's new app. As one of the largest Asian supermarket chains in the United States, 99 Ranch Market entrusted me with the entire production process for this significant campaign. I directed, shot, and edited the commercial to not only highlight the app's ease of use but also to capture the joy of discovering beloved food and snacks from the comfort of home. The video concludes with a clear call to action, encouraging viewers to download the app with a simple click.

Market Research: Conducted thorough research on the grocery eCommerce industry to understand consumer behavior and identify key trends.

Creative Development: Crafted a creative brief and storyboard to guide the narrative and ensure alignment with the brand’s vision.

Pre-Production: Scouted ideal filming locations and meticulously planned the shoot to capture the essence of the app.

Production: Directed and filmed the commercial, ensuring each shot conveyed the intended message and emotion.

Post-Production:

The commercial effectively showcased the benefits of the 99 Ranch Market app, driving downloads and increasing user engagement. By blending creative storytelling with strategic editing, the video resonated with the target audience and successfully supported the app launch.

If you are looking to create a compelling commercial that drives results? Let’s collaborate to bring your vision to life. Contact me today to discuss how we can make your next project a success!