Ransomed Bodies Social Media Ad Campaign

James Lin

Digital Marketer
Video Editor
Content Creator
Adobe Premiere Pro
CapCut
Watch on YouTube
Overview
In partnership with Instaboost Media, a leading marketing agency based in Orange County, California, I developed a high-performing social media ad for Ransomed Bodies, an online fitness coaching company. Their goal was to enhance their presence on Instagram and attract a larger audience. Utilizing the existing content provided by Ransomed Bodies, I crafted a compelling 15-second video designed to not only convey their message but also create a sense of urgency and need among potential clients.
Project Process:
Marketing Research: Conducted in-depth market research within the online fitness sector to identify trends and strategies that resonate with the target audience.
Content Review: Analyzed all provided materials to determine the best elements for a cohesive and engaging narrative.
Creative Brief: Developed a customized creative brief and storyboard, both approved by the client, ensuring the final product aligned with their brand identity and marketing goals.
Techniques Utilized in Video Editing:
Utilized advanced two-layer editing techniques to emphasize key visual elements and capture viewers' attention.
Skillfully matched music to enhance the emotional impact and engagement of the video.
Applied professional color grading to ensure the content was visually striking and appealing.
Integrated dynamic text effects and seamless transitions to maintain viewer interest and clearly communicate the message.
Outcome
The final video successfully increased engagement on Instagram, significantly boosting Ransomed Bodies’ visibility in the competitive online fitness market. Through strategic editing and creative storytelling, the ad positioned Ransomed Bodies as a top choice for fitness coaching.
If you are looking to elevate your brand with high-impact video content? Let’s collaborate to create compelling visuals that resonate with your audience and drive results. Contact me today to get started on your next successful campaign!
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