the essence of heartfelt gifting

'PS: Te Amo' is a premium gift curation service that transforms the art of gifting into a more personal and heartfelt experience. This project, focuses on creating an identity that resonates with love, care, and sophistication.

Based in New York, they specialize in creating personalized, thoughtful gifts that convey deep emotions and connections. The vision was to encapsulate efficiency, curation, thoughtfulness, and love in the brand's identity, reflecting a personal touch in every aspect of the service. The primary audience includes women aged 25-45 who appreciate the art of gifting and value the sentiment and quality behind each gift.The brand identity needed to be soft, simple, rustic yet elegant, emphasizing the handmade, labor-intensive nature of the gifts.