A Scalable Video Strategy for Social Growth

One of the best-performing video strategies we've developed was for Pro World, a company that started with little to no social media presence. Over the course of a year or two, we created multiple hundreds of videos, helping them grow their Instagram following to 23,000+ to date along with youtube and other social platforms.

Although we often produced full-scope videos where we handled everything from filming to editing, we also developed a structured content framework to help them generate more content on their own. They would then send us their raw footage, and we handled the rest—editing, optimizing, and enhancing the videos to maximize engagement.

We used custom cuts, background music, and retention-driven editing techniques to ensure the content was compelling. Instead of relying solely on traditional advertising, we focused on demonstrating the product in action, making it feel authentic and engaging rather than overly promotional.

This content strategy coupled well with other direct ad-style videos, bringing a nice balance to build new awareness but then to convert those new customers through promotions. The key was balancing compelling product demonstrations with audience engagement tactics, leading to better retention, higher interaction rates, and a strong community.

By applying this approach across Instagram, TikTok, YouTube Shorts, Facebook, and Twitter, we built a highly engaged audience for Pro World—an approach we can replicate for any brand looking to expand its reach and improve social media performance.