Ryder Scott tasked me with creating a brochure for their new sustainable energy business unit. The goal was to develop a design that seamlessly aligned with their established brand identity while also setting this new venture apart.

The challenge was to craft a distinctive look for the new business unit—one that complemented Ryder Scott's legacy brand but also highlighted their forward-thinking focus on sustainable energy.

I started by conducting competitor research and engaging with stakeholders to understand the desired aesthetics and messaging. The final design embodied a clean, modern look that emphasized Ryder Scott's expansion into sustainable energy while honoring their industry expertise. The brochure included a concise company history and highlighted their proven track record in providing independent validations, certifications, and audits in the oil and gas sector and explaining how this positioned them as trusted experts for reliable evaluations of low-carbon and energy transition initiatives, as well as independent verifications of greenhouse gas disclosures and assertions.

Graphic Design

Brand Alignment

Tools: InDesign, Photoshop