Social Media Organic Campaign for Charity

Developed a social media content strategy for Aviation Community Foundation. Between October 2017 and Feb 2020. I Served as the Director of Communications with primary focus to create awareness of the charities mission to: ‘Launch 1,000,000 Flight Plans for Life’ for under-served and diverse youth across America.



⚫Developed a social media strategy to increase brand awareness for Aviation Community Foundation

⚪Set S.M.A.R.T social media goals + outlined tactics to achieve brand awareness goals.

⚫Developed a social media campaign centered around giving Tuesday in 2019.

⚪Created an audience persona to target key audience on social.

⚫Utilized Facebook and Linkedin to target desired audience.

⚪Set S.M.A.R.T social media goals + outlined tactics to achieve brand awareness goals.