We hypothesized that readers would be more likely to enter their phone number than their email address.

Results: mobile visitors were significantly more likely to enter a phone number than an email on a registration paywall.

We hypothesized that we could recover lost revenue from the segment of Press Herald’s traffic that is least likely to subscribe. $4.99 for 48 hours is a 10x premium on the cost of a subscription.

Results: mobile visitors were willing to pay a 10x premium for one-time access, recovered revenue from visitors who would have never subscribed. Tested with 64,200 users over 7 days.

We built an all-in-one offer and checkout experience. Online publishers can allow timed access to paywalled content for a one-time fee. We use a reader's phone number as a unique identifier which is a resilient way to control access in a post-third-party cookie internet. It also allows reliable analytics compared to cookies, and reduces misuse.