While contracting with LRS (Lucozade Ribena Suntory) in their internal agency in 2018, I was brought in to lead the redesign of the Lucozade Sport website, a high profile and high impact project.

During the initial phase, I produced low fidelity wireframes, high fidelity layouts, visual design concepts, and developed a foundational design system. I also started applying these elements to the new UI.

Unfortunately, just one week into the UI design phase, the project was cancelled due to budget constraints. The business ultimately opted for a more cost effective solution: a basic reskin of the existing site.