For this project, I was looking to create a more professional and bespoke design for my website and overall branding. I was looking for something close to nature but also a bit magical.

I created the logo merging the wisdom and wilderness of trees with the whimsical element of stars. Then I incorporated those natural and eerie elements into my graphics, adding the tech/human element of objects.

It turned out really good, and I could reuse the branding across all my documents: form slide decks for webinars and courses, to bespoke Pages layout for my digital products and even a real book.