Saanjh is an Indian cocktail bar concept built around one simple idea: familiar Indian flavours, poured differently.

The brand draws from ingredients found across India - kokum, jamun, tamarind, pepper, raw mango, jaggery - and reinterprets them through contemporary cocktail culture. Rather than using Indian culture as decoration, the concept treats regional ingredients, memories and flavour traditions as the starting point for experimentation.

The name “Saanjh” comes from the feeling of dusk, when India shifts from day into evening and conversations, aromas and gatherings begin to take on a different character. That idea shaped the visual and verbal world of the brand: warm, layered, local and intimate.

The identity was designed to feel distinctly Indian, combining ingredient-led storytelling, warm tones, textured surfaces and subtle regional references.