My Areas of Interest

These skills encompass a range of experiences, some of which I have already gained expertise in, while others I am eager to explore further. I am actively seeking opportunities to pursue and develop these interests, remaining open to a wide array of possibilities.

Objective: Utilize modern TikTok and social media references to promote brands while preserving creative flexibility.

Approach: Assist brands looking to innovate in their commercial communication for younger audiences, maintaining relevance across generations.

Reference: Super Bowl commercials from 2020-2023, known for leveraging relevant video stars and short-form storytelling in branded content.

Goal: Design purpose-driven luxury environments.

Target: Integration with companies like Starbucks, spas, and luxury brands emphasizing the importance of a conducive environment.

Objective: Explore storytelling within music videos to convey artists' emotions visually.

Approach: Move beyond traditional music video formats to tell engaging stories that align more with song lyrics or the story's undertones.

Vision: Transform music videos into cinematic experiences much like how one adapts a book into a movie. (Rather than an artist simply singing their song in different environments)

Ambition: Establish a luxury restaurant prioritizing an exceptional dining experience.

Focus: Enhance dining experience by optimizing the environment for the best possible experience.

Aspiration: Aspire to create a world-renowned dining establishment celebrated for its one of a kind experience.

Significance: Recognize the vital role of music in enhancing environments.

Skillset: Develop expertise in crafting music that not only narrates stories but also complements the specific ambiance of each environment.

Objective: Gain insight into how personas, brands, and products can naturally spark a cultural trend.

Focus: Examining the Grimace Shake (McDonalds Trend), Terri Joe (Persona), Duolingo (Brand), Ocean Eyes (Song Trend), Emily Zugay (Graphic Designer), and Tabbs (Product) to understand their role in cultural trends.

I hope to utilize all seven of these skills to create my own brands and be a valuable asset to other brands, making the most of their collaboration to craft exceptional experiences.