Grip Diwali Jackpot
Harshit Raj
Campaign Objective:
Increase investment volume in Grip's various assets.
Attract high-net-worth individuals (HNIs) to the platform.
Campaign Mechanics:
Guaranteed ₹1,000 Assured Bonds on every investment between October 14th and November 4th.
Weekly Jackpot draw worth ₹2,00,000.
Minimum investment of ₹10,000 to participate.
Results:
Surpassed target by 1.5x in terms of investments.
Generated 1.8x more traffic than targeted.
Achieved an impressive 31% email open rate, exceeding expectations.
Key Takeaways:
The Grip Diwali Jackpot successfully attracted investors and boosted investment volume.
The campaign effectively targeted HNIs, leading to a significant increase in traffic and engagement.
The high email open rate indicates strong audience interest and successful campaign messaging.
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Posted Oct 6, 2024
Campaign Objective: Increase investment volume in Grip's various assets. Attract high-net-worth individuals (HNIs) to the platform. Campaign Mechanics: Guara…
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