Grip Diwali Jackpot

Campaign Objective:

Increase investment volume in Grip's various assets. Attract high-net-worth individuals (HNIs) to the platform. Campaign Mechanics:

Guaranteed ₹1,000 Assured Bonds on every investment between October 14th and November 4th. Weekly Jackpot draw worth ₹2,00,000. Minimum investment of ₹10,000 to participate. Results:

Surpassed target by 1.5x in terms of investments. Generated 1.8x more traffic than targeted. Achieved an impressive 31% email open rate, exceeding expectations. Key Takeaways:

The Grip Diwali Jackpot successfully attracted investors and boosted investment volume. The campaign effectively targeted HNIs, leading to a significant increase in traffic and engagement. The high email open rate indicates strong audience interest and successful campaign messaging.