Highland Houndz - Branding & Landing Page
Greg Jacoby
Brand Designer
UX Designer
UI Designer
Figma
Shopify
🔎 Overview
Bright undertook the challenge of creating a unique brand identity for Highland Houndz, infusing it with the spirit of extreme sports and metal music. The goal was to reflect Elliot Sloan's vision for a cool, canine-centric world that resonated with both extreme sports enthusiasts and dog lovers.
🦾 Challenges
The primary challenge was to blend the worlds of extreme sports and dog culture seamlessly, creating a brand identity that appealed to both demographics. Additionally, integrating e-commerce functionality into the Shopify site while maintaining the brand's rebellious and adventurous spirit posed its own set of challenges.
🛣 Our Approach
Our design team conducted extensive research into skate culture, extreme sports, and dog lover communities to spark creative ideas. We brainstormed concepts that would blend these elements seamlessly, creating a brand identity that was both unique and authentic.
Branding and Design
Bright's design team focused on blending bold graphics with a touch of rebellion to capture the essence of skate culture and its crossover with dog lovers. This approach ensured that every design element embodied the brand's adventurous spirit.
Landing Page
The landing page was designed to immediately immerse visitors in the Highland Houndz brand, showcasing the energy and excitement of extreme sports and the bond between humans and their dogs.
E-Commerce
Bright seamlessly integrated e-commerce functionality into Highland Houndz's Shopify site, optimizing it for a smooth, hassle-free shopping experience that aligned with the brand's identity.
Mobile Optimization
Recognizing the importance of mobile users, Bright ensured that the website was fully optimized for mobile devices, providing a consistent experience across all platforms.
🎁 Results
The branding strategy implemented by Bright not only captured the essence of Highland Houndz but also highlighted its partnership with no-kill shelters, emphasizing a commitment to animal welfare alongside cutting-edge design. The result was a brand identity that resonated with both extreme sports enthusiasts and dog lovers, driving engagement and sales.
💬 Client Testimonial
Working with Bright on Highland Houndz's rebranding was fantastic. They deeply understood our vision and created a brand identity that perfectly blends extreme sports and dog culture. Their e-commerce integration and mobile optimization have been game-changers for us. We highly recommend Bright for their creative approach and technical expertise.
– Elliot Sloan, Founder of Highland Houndz.
