Developing a unique and enduring brand image for Luke's Iced Coffees.

Forming a close relationship with the millennial target market.

Research cool, hip and edgy designs

Create an inspiration board

Creating a color palette that is appealing

Create different logos and a branding look

An edgy and modern coffee in a carton design with well-thought-out colors to represent the company for branding purposes. Unique and sleek fonts with appealing design elements that make you crave your early morning coffee needs.