SEO-Optimized Website Content

This client, photography duo Loelle Studios, was not ranking high on Google for simple searches, such as their company name, and for local searches where they operate. I began with an initial analysis of their site and research of the contemporary commercial photography industry (of which I am formally educated in). Through extensive keyword research, I identified high-impact keywords related to their photography services and geographical location. These keywords were strategically incorporated into page titles, meta descriptions, and throughout the site's content, optimizing it for search engine visibility.

To enrich the user experience and attract potential clients, I showed the duo how to revamp the photography portfolio descriptions with compelling, keyword-rich content. Image optimization played a crucial role, ensuring that each photograph had descriptive and keyword-optimized alt text. This not only improved accessibility for search engines but also enhanced the overall website performance.

Local SEO strategies were implemented, including the incorporation of location-specific keywords and optimizing their Google My Business profile. This helped increase visibility in local searches, especially for clients looking for photography services in their area, and for searches including the duo's business title.

Throughout the process, a focus on providing valuable and relevant content was maintained to align with both user needs and search engine algorithms. The result was a photography website that not only showcased the client's work aesthetically and kept their unique voice but also ranked higher in search engine results, driving increased organic traffic and potential client inquiries.