Problem:
The health insurance provider struggled with fragmented data across multiple platforms, making it difficult to track campaign performance, user behavior, and ROI in real time, leading to delayed insights and inefficient decision-making.
Solution:
Built centralized Looker Studio dashboards integrating multiple data sources via automated ETL, delivering real-time insights through intuitive visuals. Enabled teams to monitor performance, optimize campaigns, and make faster, data-driven decisions with complete visibility.