Another concept project wrapped. I took

Another concept project wrapped.

I took an existing AI app builder direction and reimagined the entire visual identity around Launchly, an AI-powered platform that turns ideas into working apps.

The fun part wasn't just swapping the logo and colors. I wanted the new identity to actually feel native to the product, from the UI prompts and AI interactions to the little details throughout the motion system.

Clean visuals, restrained typography, a little bit of 3D, and enough motion to make the product feel alive without getting in its way.

This is the kind of work I enjoy most: taking an idea, finding the visual language for it, and then making that language move.

Built in After Effects.

What do you think of the direction?

#MotionDesign #BrandDesign #VisualDesign #AI #SaaS #AfterEffects #MotionGraphics