Coastal Residence is a concept project: a fictional $50 million estate above the Malibu coast, created to show what AI can do for real estate marketing. Nothing here was photographed. The house has never been built.

I laid out the entire home as a 3D block model in Blender and used it to set every camera angle. AI image generation then turned those rough frames into finished, photoreal renders. The same model produced the floor plans, a cinematic overview film and two tours presented by Mark, an AI listing agent.

Industry / Real Estate & Development

Built For / Agents, Developers, Architects

Services / 3D Layout, AI Rendering, AI Video, AI Presenter, Floor Plans

I started by building the whole estate as simple block shapes in Blender: the gated motor court and fountain, the double-height great room, four upstairs suites, the 175-foot pool and the rooftop terrace. Nothing detailed, just the right sizes in the right places.

Every luxury listing needs a face. Mark was designed as a polished, approachable agent and locked in two character sheets: full-body turnaround, profile, back and close-up portraits. The sheets keep his face, hair, suit and presence identical in every shot of both tours.

Because the house exists as a real 3D model, it can be sliced into plans. Each level was cut away and drawn from the geometry itself, so every room in the renders sits exactly where the plan says it does. These are concept plans for marketing, not construction drawings

Pre-construction, off-plan and renovation projects can launch with listing-grade renders, films and a presenter, long before a photographer could shoot anything.

Every image starts from a 3D layout, so rooms, views and proportions hold across renders, films and plans. AI finishes the picture; it doesn’t invent the floor plan.

Stills, floor plans, a cinematic overview and agent-led tours all come from one source. A new angle is a camera move and a regeneration, not a reshoot.

View the other videos, our creative approach, process, and execution at the link below.

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