Heidi McCabe
Goal: To create consistency between departments, elevate branding to match retail price-point, and create hometown pride in order to sell branded swag.
Market Research, Art Direction & Design, Brand Guidelines, In-store Signage
Goal: To create an identity that showcases the beliefs, values, and authentic nature of this all-natural vegan & vegetarian restaurant. A family style eatery and farmers market, where the food is grown directly on-site, and the chickens run wild. This brand is close to NYC where it’s ideal customer values fresh, homegrown products in a relaxing farm environment, in order to escape the city hustle and bustle. Open for Brunch and weekend farmer’s markets.
Logo Design, Marks, Illustrations, and Menu Design