FlexPro Meals Video Production

Role: Social Media Manager & AI Video Producer Tools Used: AI Voice Generation, Video Editing, Scriptwriting, Creative Direction

Overview: I developed a creative concept showcasing the “meal prep” process for FlexPro Meals, aiming to highlight the freshness and convenience of the brand’s chef-made meals.

Concept Development: Created the idea of showing the full meal prep process — from ingredients to final plating — to emphasize quality and transparency.

Creative Direction: Guided our in-house videographer through detailed shot lists and b-roll direction to capture cinematic visuals that matched the brand’s clean and modern aesthetic.

AI Voice-Over Production: Wrote and generated a natural-sounding AI voice-over that walked viewers through the ingredients used and the cooking process, making the story both educational and appetizing.

Editing & Publishing: Edited the footage, synced it with the narration, color-graded for consistency, added text overlays, and finalized the ad for publishing across social platforms.

Result: The final video performed exceptionally well, reinforcing the “real food, real results” message while visually connecting audiences to the freshness and quality of FlexPro Meals.