bp Brand Standards Pamphlet
Katie Van Haaren
I oversaw the digital-first transformation of brand standard pamphlets for 7,200 bp and Amoco-branded sites across the United States (Figures 1 and 2). To ensure ease of use, I implemented features such as anchor links for easy navigation and pinch-to-zoom functionality. My team used Wrike to organize multiple rounds of edits between the global standards team, bp marketing team, and agency help. A focus group consisting of mystery shoppers also provided feedback on the UX.
This project was also environmentally conscious, as the transition to a digital pamphlet saved over 1.5 million pages of printing!
Figure 1: Amoco-branded nighttime visual standards pamphlet
Figure 2: bp-branded visual standards pamphlet
Like this project
Posted Sep 16, 2024
Redesigned brand standards pamphlets to deliver a digital-first experience to 7,200 sites across the US.
