Chore is a fractional Chief-of-Staff platform built specifically for early-stage startups. They handle the heavy operational workload: HR administration, compliance, finance, equity management, cap table maintenance, onboarding, and back-office tasks. So founders can stop drowning in admin and focus on growth.

Instead of hiring an expensive full-time Chief of Staff or COO, startups get a dedicated fractional team (augmented by AI) that acts as their operational backbone. Chore positions itself as a faster, more affordable, and more comprehensive alternative to traditional fractional executives or software-only tools.

Lead UI/UX Designer. I owned the entire design direction for the website.

Create a professional yet approachable website that clearly communicates how Chore solves painful operational problems for founders, using consistent visual storytelling to differentiate “problem” vs “problem solved” states.

Full visual design system following the company’s established brand guidelines

Complete website UI across all main pages

Strategic use of AI-generated imagery tailored to the brand style

Clear visual narrative: White-shirt characters represent founders under operational distress; blue-shirt characters show relief and success after using Chore services

Figma, Recraft AI

Delivered a cohesive, on-brand website that is now live and actively used by the company to attract and communicate with startup founders.

This project reinforced the power of simple, consistent visual metaphors in B2B SaaS, turning abstract operational pain into something founders can instantly relate to and trust.