The logotype for LITTLE BANCHAN SHOP was derived from the shapes and forms of the Korean alphabet. The 'itt' form a set of chopsticks with a rest and a spoon.

The pouch packaging was designed to be resealable and double as signage and describe the food and usage, as well as easy to print and apply. Also, the Korean phonetic name would also feature on the labels as Korean food was becoming more popularized in social media.