A. CREATING A REFERRAL PROGRAM Referral programs encourage existing customers to refer friends, family, or colleagues to your business. This can result in a steady stream of new customers without the need for expensive marketing campaigns. B. ASKING FOR RECOMMENDATION When you ask for recommendations, you are essentially tapping into your existing customers' networks. Positive recommendations from satisfied customers can attract new customers to your business. They are so many other benefits from asking for recommendations. With the right application of this steps you will experience significant growth over your business.