Client  Voltaic  

Industry  Gaming  

Project  Visual Identity  

Year  2021

Voltaic is a multi-purpose community and educational team dedicated to mutual self-improvement in FPS games, aim training, and talent discovery.

The community promotes growth through a variety of initiatives, including challenges, tournaments, ranked teams, free resources, coaching, mentoring, and peer support. Voltaic is committed to fostering an environment where players can level up their skills while also building meaningful connections.

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In addition to supporting player improvement, Voltaic actively promotes standout individuals, such as talented players, content creators, and educators, by collaborating with them to develop high-quality educational resources for the broader gaming community.

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Voltaic is home to the largest FPS improvement Discord, with over 25,000 members. Their impact has been recognized by Discord, which has partnered with Voltaic and features the server in its Educational Communities Server Browser.

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Brand Values

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Welcoming, Safe, Creative, Motivating, Inspiring, Inclusive, Helpful, Competitive

The primary brand colors are cyan and an almost black, dark grey. This color combination was chosen for its strong contrast; cyan represents energy and high voltage, while dark grey provides a grounded, neutral base.

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Cyan is mainly used for the logo and key highlights, adding vibrancy and emphasis. Dark grey is primarily used for backgrounds and text, especially when placed on lighter backgrounds. Overall, the branding leans heavily on dark-themed backgrounds, as cyan appears most vibrant and energetic against darker tones.

Shades of purple serve as secondary colors and are used for color grading, interactive elements like buttons, and occasionally for backgrounds to add depth and variation.

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Primary colors: Cyan ( #00E0FF ), Dark Grey ( #101016 ) 

Secondary colors: Purple ( #553DBD, AC92FC ), Grey ( #27272D )

The brand and web typography is a combination of Geom Graphic and Realist Wide. Geom Graphic is a modern geometric typeface with a gaming and sporty feel, perfect for grabbing attention in headlines and display elements. Realist Wide, on the other hand, is a clean and highly legible typeface used for body text, ensuring easy readability.

Together, these two fonts create a visually balanced and cohesive look that aligns with the modern gaming aesthetic familiar to the Voltaic audience.

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Logofont: Unbounded

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Webfonts: Geom Graphic ( Headings ), Realist Wide ( Paragraphs ) 

​​What sets this visual identity apart is the inclusion of a full set of rank badges, both detailed and minimal versions, to represent the progression players can achieve by completing missions and tasks. The ranking system begins with Iron as the lowest tier and culminates in Celestial, the highest and most prestigious rank. The design style blends futuristic cyber aesthetics with a strong gaming vibe.

The complex badges are designed for use in larger formats, where space allows for intricate detail. The simplified versions are optimized for smaller applications, ensuring clarity and legibility at all sizes.

The visual identity for Voltaic includes the logo design, brand colors, typography, marketing visuals, social media assets, merchandise applications, and stationery. Together, these elements create a consistent, modern, and playful branding experience that resonates with the gaming community. At Voltaic, the brand feels like both a home and a game, a space where players belong and level up.