Brand Assets for Potty Pillow

Potty Pillow was founded by Rena Heegaard, an inventor and problem-solver who saw the unrestful reality of the restroom as a massive opportunity. Potty Pillow isn't merely a luxury, but a vital relief for pregnant and postpartum women. It's versatile nature as a hybrid seat/kneeler/back support makes it not only pleasant but extremely useful as well.

With growing acclaim, Potty Pillow required an expansion to their existing brand. We worked together to ensure a thorough adherence to Rena's brand standards, values and logo treatments even while expressing the visuals in new and inventive ways. Reinforcing the commitment to comfort and customer was the priority, as we hope you will see below.