To bring Fleurelle to life, I developed a cohesive visual and brand identity by integrating AI-generated content into the creative process. Using AI tools, I crafted elegant product visuals, soft brand animations, and lifestyle imagery that align with Fleurelle’s natural and luxurious aesthetic. This approach allowed for rapid prototyping, consistency in style, and a visually rich presentation that reflects the brand’s clean, botanical essence—while saving time and resources during early brand development.