Property Development Company Website

KINCAID

Kincaid is a Melbourne based property development & construction business that has three distinct pillars to its service offerings. The task was to unify the three into one site and bring to life each of the brands touchpoints that made them unique. The first of three has been completed and the remaining two are underway.

DESIGN STYLE

We decided on a dark colour palette to enhanced visual appeal. Dark colour schemes create an immediate impact by delivering a visually captivating and unique aesthetic. The combination of deep blacks, greys, and rich hues evoke a sense of elegance, sophistication, and mystery. The striking contrast between the dark background and the content elements make the website stand out.

Dark colour schemes also provide better readability for text and other content elements. Light-coloured text against a dark background can reduce eye strain and make reading more comfortable, particularly in low-light environments. The high contrast can help draw attention to important information and guide users' focus to specific areas of the website.

In a sea of websites predominantly using light colour schemes, this dark colour palette makes Kincaid's website stand out from the crowd.

IMAGERY

The use of high-quality imagery was crucial for this project. Being such a competitive industry, it is imperative within the property development space that Kincaid showcase their service offerings to appeal to the right target audience.

By using high quality imagery, it enhances the overall visual appeal and professionalism of the site which results in visitors being more likely to engage as it creates a positive first impression and establishes credibility.

Visuals have a powerful impact on human perception and understanding. Using sharp, clear, and well-composed images allowed Kincaid to communicate their purpose and services more efficiently.